Answer
Sep 30, 2024 - 07:59 AM
An SEO (Search Engine Optimization) program (AKA "SEO campaign") is designed to improve a website's visibility and ranking on search engine results pages (SERPs). It involves optimizing various elements of the website, such as content, keywords, meta tags, and backlinks, to enhance its relevance and authority in the eyes of search engines like Google. This helps attract more organic traffic to the site.
